Election Protection 2012
For the 2012 presidential election, JetBlue put voters to the test, by offering the chance to win free flights out of the country if the candidate they voted for did not win.
Users could come to the site and declare their allegiance to Team Elephant or Team Donkey in order to enter.
After entering, users could then explore the various expatriation options available to them via JetBlue. In order to educate them on their potential new home, we included information such as the language spoken with some helpful phrases, chief exports, and currency.
Users could also see the current status of how others were voting in given states, as the site continued to serve as a hub for information throughout the presidential campaign.